Senet Group

The Senet Group.

The Senet Group is an independent body set up to promote responsible gambling standards and ensure that the marketing of gambling is socially responsible. Senet Group approached Futora Communications to lead on their digital engagement projects and advertising campaigns. They needed specialist help and strategic support with their communications and online presence.

Website design.

To design a website to better communicate Senet Group’s advertising campaigns and industry news to stakeholders. We created their website, including showcasing the high-impact TV and multimedia advertising campaign to educate people about the risks of gambling and how to stay in control.

Wanda says.

“Sohrab delivers effective digital solutions along with his hands-on approach, he mixes a high level of creativity with a high level of dedication and passion. The results have been impressive and it was an absolute pleasure working with him. The quality of the service he provided was beyond our expectations and I would highly recommend him.”Wanda Goldwag - Chair and Independent Standards Commissioner


Our client needed an eCommerce platform, which we integrated for them, where users can order various posters and leaflets. The awareness campaign contain advice and information on where to get help, and were put together in collaboration with former gambling addicts.

David says.

“Sohrab was incredibly helpful with the planning and launch of the Senet Group website. His strategic input and advice was first class. He delivered to very high standards and went the extra mile throughout the whole project. It was a pleasure working with him and I would strongly recommend him for digital communications projects.”David de Menezes, PR and Communications Consultant

Mobile Ready.

All our designs are built to be responsive and mobile ready.


When Futora Communications were approached by Senet Group for this project, we were delighted they chose us. We were on our way to a long-term collaborative relationship with Senet Group, which remains to this day.


A crucial part of the design and structure of the site was for Senet Group to have a dedicated members’ section. Allowing users to apply for membership and funding online was a must. We implemented all the required functionality seamlessly.

Social Media campaign.

Futora Communications helped devise a strategy for Senet Group’s social media advertising campaign.

Bad Betty Campaign.